• Website search and filtering for content marketing
    [July 14, 2015] Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well.
  • Don’t Be A Content Hoarder: Make it Sharable
    [June 15, 2015] Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but that has nothing to do with whether your content is sharable or not.
  • 5 Tips For Creative Content Marketing
    [May 19, 2015] Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging […]
  • Read These 12 eBooks To Improve Your Content Marketing
    [April 22, 2015] The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” […]
  • How Content Curation Can Be Useful Beyond Marketing
    [March 31, 2015] For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer.
  • 7 more ways you can recycle old content
    [March 3, 2015] Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have?
  • The key to content marketing success: a well-crafted strategy
    [February 2, 2015] Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”
  • Get Content First Format Content Later
    [January 5, 2015] When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.Research from Content Marketing Institute and MarketingProfs consistently shows this to be true.
  • The 4 Key Components of the Content Culture
    [December 9, 2014] Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to lead the way towards developing a culture of content. Companies that evangelize and institutionalize […]
  • What’s the best way to source content: In house vs. agency vs. freelance
    [November 6, 2014] As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content.
  • Tips and Stats For B2B Content Marketing Success
    [October 7, 2014] Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple: Document your content marketing strategy and […]
  • The Future of Content with Richard Becker
    [September 16, 2014] As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. However, instead of sharing just my own thoughts, I wanted to bring you what the future of content looks like for some […]
  • Visuals and visual design in content marketing
    [August 25, 2014] Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think of Apple’s logo, Coca Cola’s bottle […]
  • Are You Hiding Your Best Content on Your Homepage?
    [August 5, 2014] Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
  • 10 Tools For Curating, Engaging, and Sharing Your Content
    [July 15, 2014] The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this […]
  • The Value of Content Marketing Q&A
    [June 23, 2014] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing. Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing that will hopefully bring some clarity […]
  • Why visuals are the most important element of content marketing
    [June 3, 2014] This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).
  • Content marketing is NOT link building
    [May 6, 2014] There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different.
  • Make Your Content Marketing Awesome
    [April 15, 2014] Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are […]
  • These are the 6 Steps I Use for Great Content Marketing
    [March 25, 2014] Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe). But […]
  • Content Marketing Evolution
    [March 4, 2014] An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.
  • The Future of Content Marketing – 33 Stats to Make You Take Notice
    [February 11, 2014] Content marketing is an essential element for all businesses
  • Epic Idea For 2014: Brands Need To Get Content Right
    [January 21, 2014] I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.
  • 50 Content Marketing Predictions for 2014
    [December 31, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • A Guide To Overcoming The Myth Of Content Marketing
    [December 3, 2013] If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.