• Visuals and visual design in content marketing
    [August 25, 2014] Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think of Apple’s logo, Coca Cola’s bottle […]
  • Are You Hiding Your Best Content on Your Homepage?
    [August 5, 2014] Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
  • 10 Tools For Curating, Engaging, and Sharing Your Content
    [July 15, 2014] The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this […]
  • The Value of Content Marketing Q&A
    [June 23, 2014] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing. Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing that will hopefully bring some clarity […]
  • Why visuals are the most important element of content marketing
    [June 3, 2014] This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).
  • Content marketing is NOT link building
    [May 6, 2014] There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different.
  • Make Your Content Marketing Awesome
    [April 15, 2014] Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are […]
  • These are the 6 Steps I Use for Great Content Marketing
    [March 25, 2014] Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe). But […]
  • Content Marketing Evolution
    [March 4, 2014] An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.
  • The Future of Content Marketing – 33 Stats to Make You Take Notice
    [February 11, 2014] Content marketing is an essential element for all businesses
  • Epic Idea For 2014: Brands Need To Get Content Right
    [January 21, 2014] I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.
  • 50 Content Marketing Predictions for 2014
    [December 31, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • A Guide To Overcoming The Myth Of Content Marketing
    [December 3, 2013] If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.
  • Matt Cutts Recommends Adding schema.org Markup on Videos!
    [November 5, 2013] Matt Cutts, Google’s head of search spam, replies to the question – ‘Is it recommended to add schema video markup onsite in order to get your page w/embedded video to rank in SERPs in addition to the YouTube result, or is this redundant?’ in the latest webmaster video.
  • Helpful Tips For Content Curation
    [October 8, 2013] Creativity with content marketing is the trend, especially with a focus on visual marketing. Consumers are 44% more likely to engage with brands if they post pictures than any other media and viewers are 85% more likely to purchase a product after watching a product video.
  • Can Content Marketing Be A Useful, Meaningful Experience?
    [September 9, 2013] If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions.
  • Using Content Marketing to Generate Quality Leads
    [August 16, 2013] By now, you’ve likely heard all the hoopla around content marketing, and all the reasons why you should be developing a content marketing strategy to generate and nurture leads. But many hangers-on, especially in the B2B industries, still don’t want to take the plunge into using content as an inbound strategy to generate leads.
  • What Exactly Is Content Marketing?
    [July 30, 2013] The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years. It started with rallying cries like “content is king” and more recently it’s even evolved into its very own form of marketing known as “content […]
  • 50 Stats You Need to Know About Content Marketing
    [July 15, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • What An 80s Cult Hit Can Teach You About Curation …
    [June 25, 2013] In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets. It’s a tale of fantasy, but […]
  • Finding The Truth About SEO & Content Marketing
    [June 4, 2013] Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach.
  • WordPress Popularity Increased Worldwide
    [May 14, 2013] The majority of the world’s top 100 blogs are using WordPress, according to a new report from Pingdom, and the content management system’s share of these blogs is on the rise.
  • Expand2Web 016: Why Content Is King!
    [April 23, 2013] Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. Podcast: Play in new window | Download (28.8MB) In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how […]
  • 40+ Definitions To Describe Content
    [April 2, 2013] With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
  • Who Should Own Content Marketing In Your Organization?
    [March 11, 2013] Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: