• Make Your Content Marketing Awesome
    [April 15, 2014] Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are […]
  • These are the 6 Steps I Use for Great Content Marketing
    [March 25, 2014] Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe). But […]
  • Content Marketing Evolution
    [March 4, 2014] An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.
  • The Future of Content Marketing – 33 Stats to Make You Take Notice
    [February 11, 2014] Content marketing is an essential element for all businesses
  • Epic Idea For 2014: Brands Need To Get Content Right
    [January 21, 2014] I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.
  • 50 Content Marketing Predictions for 2014
    [December 31, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • A Guide To Overcoming The Myth Of Content Marketing
    [December 3, 2013] If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.
  • Matt Cutts Recommends Adding schema.org Markup on Videos!
    [November 5, 2013] Matt Cutts, Google’s head of search spam, replies to the question – ‘Is it recommended to add schema video markup onsite in order to get your page w/embedded video to rank in SERPs in addition to the YouTube result, or is this redundant?’ in the latest webmaster video.
  • Helpful Tips For Content Curation
    [October 8, 2013] Creativity with content marketing is the trend, especially with a focus on visual marketing. Consumers are 44% more likely to engage with brands if they post pictures than any other media and viewers are 85% more likely to purchase a product after watching a product video.
  • Can Content Marketing Be A Useful, Meaningful Experience?
    [September 9, 2013] If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions.
  • Using Content Marketing to Generate Quality Leads
    [August 16, 2013] By now, you’ve likely heard all the hoopla around content marketing, and all the reasons why you should be developing a content marketing strategy to generate and nurture leads. But many hangers-on, especially in the B2B industries, still don’t want to take the plunge into using content as an inbound strategy to generate leads.
  • What Exactly Is Content Marketing?
    [July 30, 2013] The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years. It started with rallying cries like “content is king” and more recently it’s even evolved into its very own form of marketing known as “content […]
  • 50 Stats You Need to Know About Content Marketing
    [July 15, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • What An 80s Cult Hit Can Teach You About Curation …
    [June 25, 2013] In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets. It’s a tale of fantasy, but […]
  • Finding The Truth About SEO & Content Marketing
    [June 4, 2013] Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach.
  • WordPress Popularity Increased Worldwide
    [May 14, 2013] The majority of the world’s top 100 blogs are using WordPress, according to a new report from Pingdom, and the content management system’s share of these blogs is on the rise.
  • Expand2Web 016: Why Content Is King!
    [April 23, 2013] Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. Podcast: Play in new window | Download (28.8MB) In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how […]
  • 40+ Definitions To Describe Content
    [April 2, 2013] With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
  • Who Should Own Content Marketing In Your Organization?
    [March 11, 2013] Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on:
  • Common Content Marketing Mistakes To Avoid
    [February 19, 2013] You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Here are three kinds of mistakes we see content […]
  • Q&A About Content Marketing In 2013
    [January 29, 2013] For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess advanced knowledge in those areas. That’s not unreasonable, since running a business involves more than keeping up with the latest internet marketing best practices.
  • How To Create A Total Content System
    [January 8, 2013] As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. I’ve said this many times over the last few […]
  • Does Your Audience Write Your Blog? They Should.
    [December 11, 2012] Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that!
  • Google’s Consumer Barometer: New Tool for Your Content Marketing Toolbox
    [November 26, 2012] How are your potential customers finding your products? Do they do their research online or offline (or a combination of both)? Do they use mobile devices, or do they use their laptops or desktop computers?
  • 2013 Content Marketing Statistics
    [November 6, 2012] Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers: