• 7 more ways you can recycle old content
    [March 3, 2015] Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have?
  • The key to content marketing success: a well-crafted strategy
    [February 2, 2015] Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”
  • Get Content First Format Content Later
    [January 5, 2015] When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.Research from Content Marketing Institute and MarketingProfs consistently shows this to be true.
  • The 4 Key Components of the Content Culture
    [December 9, 2014] Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to lead the way towards developing a culture of content. Companies that evangelize and institutionalize […]
  • What’s the best way to source content: In house vs. agency vs. freelance
    [November 6, 2014] As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content.
  • Tips and Stats For B2B Content Marketing Success
    [October 7, 2014] Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple: Document your content marketing strategy and […]
  • The Future of Content with Richard Becker
    [September 16, 2014] As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. However, instead of sharing just my own thoughts, I wanted to bring you what the future of content looks like for some […]
  • Visuals and visual design in content marketing
    [August 25, 2014] Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think of Apple’s logo, Coca Cola’s bottle […]
  • Are You Hiding Your Best Content on Your Homepage?
    [August 5, 2014] Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
  • 10 Tools For Curating, Engaging, and Sharing Your Content
    [July 15, 2014] The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this […]
  • The Value of Content Marketing Q&A
    [June 23, 2014] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing. Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing that will hopefully bring some clarity […]
  • Why visuals are the most important element of content marketing
    [June 3, 2014] This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).
  • Content marketing is NOT link building
    [May 6, 2014] There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different.
  • Make Your Content Marketing Awesome
    [April 15, 2014] Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are […]
  • These are the 6 Steps I Use for Great Content Marketing
    [March 25, 2014] Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe). But […]
  • Content Marketing Evolution
    [March 4, 2014] An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly.
  • The Future of Content Marketing – 33 Stats to Make You Take Notice
    [February 11, 2014] Content marketing is an essential element for all businesses
  • Epic Idea For 2014: Brands Need To Get Content Right
    [January 21, 2014] I am not big into definitions. I don’t like arguing. And I don’t like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.
  • 50 Content Marketing Predictions for 2014
    [December 31, 2013] As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.
  • A Guide To Overcoming The Myth Of Content Marketing
    [December 3, 2013] If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it.
  • Matt Cutts Recommends Adding schema.org Markup on Videos!
    [November 5, 2013] Matt Cutts, Google’s head of search spam, replies to the question – ‘Is it recommended to add schema video markup onsite in order to get your page w/embedded video to rank in SERPs in addition to the YouTube result, or is this redundant?’ in the latest webmaster video.
  • Helpful Tips For Content Curation
    [October 8, 2013] Creativity with content marketing is the trend, especially with a focus on visual marketing. Consumers are 44% more likely to engage with brands if they post pictures than any other media and viewers are 85% more likely to purchase a product after watching a product video.
  • Can Content Marketing Be A Useful, Meaningful Experience?
    [September 9, 2013] If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions.
  • Using Content Marketing to Generate Quality Leads
    [August 16, 2013] By now, you’ve likely heard all the hoopla around content marketing, and all the reasons why you should be developing a content marketing strategy to generate and nurture leads. But many hangers-on, especially in the B2B industries, still don’t want to take the plunge into using content as an inbound strategy to generate leads.
  • What Exactly Is Content Marketing?
    [July 30, 2013] The headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years. It started with rallying cries like “content is king” and more recently it’s even evolved into its very own form of marketing known as “content […]