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Top Articles
Content Marketing 101: Get the balance right
[2012-01-17] Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right.
Blogging: The Useful Post Strategy
[2012-01-03] I've heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of the park - Home runs!
Optimizing For Customers And Content
[2011-12-07] Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and tackling with keywords and links. There's even been a trend in attention towards social signals and an increasing perception of value for content.
Using Drupal for Enterprise Grade Web Publishing
[2011-11-15] I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise Collaboration) My friend Geoff Bock recenlty report a report on Enterprise-Grade Web Publishing with Drupal that he summarized in his blog post, Why Publishers Should Care About Drupal.
Landing Pages – Keeping them Focused
[2011-10-03] Landing pages are a great way of creating a web page that is totally focused on one thing - buying, signing up for a newsletter, or collecting email addresses in return for free reports.
Tips For Planning And Executing A Content Marketing Strategy
[2011-09-13] One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions (blog) and Author of eMarketing Strategies for the Complex Sale.
Here's How to Fight "Websites Copying Your Content
[2011-08-30] Google has waged another attack in its bid to win the battle against Scrapper Sites.
Focusing On Both Short & Long Term Content Marketing
[2011-08-16] The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there's been a notable shift in interest specifically towards social & content marketing. What's interesting is the focus on leveraging social media marketing solely for direct consumer acquisition. What's the problem with that? Nothing. But there's a lot of missed opportunity by focusing only on the short term benefits of social media & content.
Content Marketing: Four Essential Elements To Focus On
[2011-08-03] As the first article in my Countdown to Content Marketing World challenge, I'd thought I would set the stage by communicating what I view as the four things every B2B marketer needs to know and understand to become a successful content marketer.
Content Marketing Is The Best Way To Get Noticed
[2011-07-18] There's a lot of great SEO copywriting out there but there's a lot of bad stuff too.
Share Your Content By Mapping Your Social Graph
[2011-07-05] "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies." The Cluetrain Manifesto
SpringCM Moves Beyond Content Management
[2011-06-21] SpringCM Cloud provides an robust enterprise content management platform. It was founded in 2005 by some industry veterans who wanted to go beyond traditional on-premise content management. They have done this and more as I learned when I recently spoke with CEO Christopher Junker and Dick Dosen about their new capabilities.
Optimizing Your Online PR Strategy for Search & Social
[2011-06-07] Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in different venues, this one is near the top of the list of great experiences (SBMU still holds the top spot!)
Content worth getting in your inbox
[2011-05-25] My desktop email client is Microsoft Outlook for Windows. In spite of the frustrations in many aspects of using it, I like it overall (it does much more than email). I've been using it for the best part of a decade in its many versions.
Using Location-based Services for Content Marketing
[2011-05-10] Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content.
The Curation Economy and The 3C's of Information Commerce
[2011-04-26] Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry's most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. At the time I was finalizing the new version of Engage! and as a result, I couldn't make his deadline. But nonetheless, I was inspired to write an honorary foreword that I've held onto to celebrate the official release of Steve's new book.
Gaining A Better Understanding Of SEO For Advertisers
[2011-04-12] Today I'll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She's tasked a panel including Simon Heseltine, Rob Snell and myself to talk about "Modern Search Engine Optimization".
SES: Search Marketing And Content Management
[2011-03-29] First off, wow, what a great week at SES! After a much needed mental detox from the overload of great sessions and networking events, I wanted to throw some perspective your way from what happened at SES New York this year. Hopefully you have had a chance to stay tuned to all of the great speaker highlights via our Facebook fan page. For those who didn't, here is my take:
Link Building – Creating Encyclopedic Content
[2011-03-14] While SEOs are well known for hating Wikipedia for its truthiness factor, as a whole, you have to acknowledge that, at some level, the content strives to be encyclopedic in nature. It's this encyclopedic and non commercial quality that makes it linkworthy. When building my own websites or working with clients, one of the areas I feel is important to identify and work on is the page (or pages) of encyclopedic content.
How To Keep Your Content Marketing From Failure
[2011-03-01] Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers.
Writing Useful Site Content On A Daily Basis
[2011-02-15] How often do you publish blog posts and other content marketing material? If you find it hard to get information out there on a regular enough basis, this post may help. It's about the approach I use for developing content on my blogs.
How To Better Market Your Content
[2011-01-31] Content Marketing is a hot, hot topic right now as are social media, mobile and local. Along with being a popular focus for marketers, there's really a deluge of information being published and it's not always clear what the best advice is.
Improving Your SEO Through Better Content Management
[2011-01-17] Content has always been one of the most important factors of search engine optimization (SEO). Website content typically does not change very frequently for most site owners. But it does change as product offerings evolve, staff member come and go, and site design gets updated. So whenever your site content changes, it's important to consider the SEO implications.
How To Use A CMS Platform To Build Your SEO
[2011-01-04] If you just read that headline and felt like singing, "CMS and SEO, E-I-E-I-O," you're not alone. Sometimes digital marketing is an acronym factory that feels like you need a secret decoder ring just to understand what is going on. And even if you know that a "CMS" is a content management system and that "SEO" is search engine optimization, you might not know how they relate to each other.
Using Content And Storytelling As A Platform For Persuasion
[2010-12-21] While taking a short flight from Auckland to Queenstown, NZ I was thinking about the role of content as a tool of persuasion. Let me know what you think:
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