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Top Articles
Post-Penguin Content Tips From Google
[2012-05-08] Marc Ensign published a good blog post about staying on good terms with Google, in the post-Penguin world. There are plenty of posts out there on this topic. I've seen a fair amount of pretty good ones, but this one might be worth paying particular attention to.
3 Ways to Repurpose Old Content to Create New Premium Products
[2012-04-24] One of the biggest questions many bloggers ask is how to monetize their blog. Search for that on Google, for example, and you'll get over four million results.
What Really Matters With Content Marketing?
[2012-04-10] In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I've heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest and consideration by consuming useful content discovered through social channels and published by the brand.
Digital Coupons as Real Time Conversion Content
[2012-03-20] Coupons have been with us for a very long time. In fact, they remain one of the last vestiges of the offline print conversion realm. While many offline lead conversion tactics have been rendered obsolete by inbound methods, print coupons have held up for traditional coupon shoppers.
Promoting Your Electronic Goods: 5 Best Practices for Online Content Creators
[2012-03-07] The world of cheaper and cheaper software programs, hardware and computing memory has given tens of millions of people the option to write and self-publish books, create videos, music and instructional audio. If you have anything at all to say, there is a good possibility that you can manage to get it down in a concrete enough layout to sell, and if it is superb material, there is an audience for it.
The 6 Lifelong Laws of Content Marketing for Agencies
[2012-02-14] Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn't free. The opportunity costs are significant, which is what we'll explore in this post.
How and Why I Use Buffer
[2012-01-30] One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content.
Content Marketing 101: Get the balance right
[2012-01-17] Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right.
Blogging: The Useful Post Strategy
[2012-01-03] I've heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of the park - Home runs!
Optimizing For Customers And Content
[2011-12-07] Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and tackling with keywords and links. There's even been a trend in attention towards social signals and an increasing perception of value for content.
Using Drupal for Enterprise Grade Web Publishing
[2011-11-15] I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise Collaboration) My friend Geoff Bock recenlty report a report on Enterprise-Grade Web Publishing with Drupal that he summarized in his blog post, Why Publishers Should Care About Drupal.
Landing Pages – Keeping them Focused
[2011-10-03] Landing pages are a great way of creating a web page that is totally focused on one thing - buying, signing up for a newsletter, or collecting email addresses in return for free reports.
Tips For Planning And Executing A Content Marketing Strategy
[2011-09-13] One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions (blog) and Author of eMarketing Strategies for the Complex Sale.
Here's How to Fight "Websites Copying Your Content
[2011-08-30] Google has waged another attack in its bid to win the battle against Scrapper Sites.
Focusing On Both Short & Long Term Content Marketing
[2011-08-16] The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there's been a notable shift in interest specifically towards social & content marketing. What's interesting is the focus on leveraging social media marketing solely for direct consumer acquisition. What's the problem with that? Nothing. But there's a lot of missed opportunity by focusing only on the short term benefits of social media & content.
Content Marketing: Four Essential Elements To Focus On
[2011-08-03] As the first article in my Countdown to Content Marketing World challenge, I'd thought I would set the stage by communicating what I view as the four things every B2B marketer needs to know and understand to become a successful content marketer.
Content Marketing Is The Best Way To Get Noticed
[2011-07-18] There's a lot of great SEO copywriting out there but there's a lot of bad stuff too.
Share Your Content By Mapping Your Social Graph
[2011-07-05] "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies." The Cluetrain Manifesto
SpringCM Moves Beyond Content Management
[2011-06-21] SpringCM Cloud provides an robust enterprise content management platform. It was founded in 2005 by some industry veterans who wanted to go beyond traditional on-premise content management. They have done this and more as I learned when I recently spoke with CEO Christopher Junker and Dick Dosen about their new capabilities.
Optimizing Your Online PR Strategy for Search & Social
[2011-06-07] Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in different venues, this one is near the top of the list of great experiences (SBMU still holds the top spot!)
Content worth getting in your inbox
[2011-05-25] My desktop email client is Microsoft Outlook for Windows. In spite of the frustrations in many aspects of using it, I like it overall (it does much more than email). I've been using it for the best part of a decade in its many versions.
Using Location-based Services for Content Marketing
[2011-05-10] Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content.
The Curation Economy and The 3C's of Information Commerce
[2011-04-26] Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry's most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. At the time I was finalizing the new version of Engage! and as a result, I couldn't make his deadline. But nonetheless, I was inspired to write an honorary foreword that I've held onto to celebrate the official release of Steve's new book.
Gaining A Better Understanding Of SEO For Advertisers
[2011-04-12] Today I'll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She's tasked a panel including Simon Heseltine, Rob Snell and myself to talk about "Modern Search Engine Optimization".
SES: Search Marketing And Content Management
[2011-03-29] First off, wow, what a great week at SES! After a much needed mental detox from the overload of great sessions and networking events, I wanted to throw some perspective your way from what happened at SES New York this year. Hopefully you have had a chance to stay tuned to all of the great speaker highlights via our Facebook fan page. For those who didn't, here is my take:
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