• Using Analytical Review to Drive Your Content Strategy
    [March 15, 2016] If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located. This information […]
  • Attention, hamsters! Get off the content treadwheel
    [February 8, 2016] Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant. We’re knee deep in Content Spam. This has […]
  • Content marketing: how process powers success
    [January 4, 2016] Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try to avoid sports analogies – not everyone is into sports – there is at least one parallel worth exploring. In both sports and business, what’s frequently […]
  • Crafting content that works
    [December 8, 2015] There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Too often that failure is caused by one thing: an emphasis on quantity over quality. Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have […]
  • Which Comes First, Content or Keywords?
    [November 9, 2015] Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right keywords for the right content. Every keyword has both a meaning and an intent behind it. First you must understand the intent of the searcher. […]
  • Mix It Up: 75 Content Ideas To Keep Visitors Engaged
    [October 12, 2015] I just did a search for “content is king,” and Google produced more than 300 million results. If you have not heard this phrase by now, well, you might just qualify as the person hidden under the biggest rock for the past 10 years! Regardless of whether you agree with the sentiment, content is undeniably an important part […]
  • The 10 Commandments of Content Marketing
    [September 15, 2015] Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.
  • Introducing Content 3.0 – The Rise of the Content Community
    [August 10, 2015] Over the last decade or so content has evolved from a piece of static written information to something more like a verb. How we use it has changed, what we demand of it has changed, and certainly how it’s delivered and consumed has changed.
  • Website search and filtering for content marketing
    [July 14, 2015] Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well.
  • Don’t Be A Content Hoarder: Make it Sharable
    [June 15, 2015] Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but that has nothing to do with whether your content is sharable or not.
  • 5 Tips For Creative Content Marketing
    [May 19, 2015] Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging […]
  • Read These 12 eBooks To Improve Your Content Marketing
    [April 22, 2015] The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” […]
  • How Content Curation Can Be Useful Beyond Marketing
    [March 31, 2015] For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer.
  • 7 more ways you can recycle old content
    [March 3, 2015] Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have?
  • The key to content marketing success: a well-crafted strategy
    [February 2, 2015] Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”
  • Get Content First Format Content Later
    [January 5, 2015] When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.Research from Content Marketing Institute and MarketingProfs consistently shows this to be true.
  • The 4 Key Components of the Content Culture
    [December 9, 2014] Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to lead the way towards developing a culture of content. Companies that evangelize and institutionalize […]
  • What’s the best way to source content: In house vs. agency vs. freelance
    [November 6, 2014] As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content.
  • Tips and Stats For B2B Content Marketing Success
    [October 7, 2014] Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute (CMI) and MarketingProfs offers us that one, most important piece of advice and more. So what’s the secret? Simple: Document your content marketing strategy and […]
  • The Future of Content with Richard Becker
    [September 16, 2014] As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. However, instead of sharing just my own thoughts, I wanted to bring you what the future of content looks like for some […]
  • Visuals and visual design in content marketing
    [August 25, 2014] Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think of Apple’s logo, Coca Cola’s bottle […]
  • Are You Hiding Your Best Content on Your Homepage?
    [August 5, 2014] Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.
  • 10 Tools For Curating, Engaging, and Sharing Your Content
    [July 15, 2014] The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this […]
  • The Value of Content Marketing Q&A
    [June 23, 2014] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing. Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing that will hopefully bring some clarity […]
  • Why visuals are the most important element of content marketing
    [June 3, 2014] This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).