• Finding The Truth About SEO & Content Marketing
  [June 4, 2013] Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach.
• WordPress Popularity Increased Worldwide
  [May 14, 2013] The majority of the world’s top 100 blogs are using WordPress, according to a new report from Pingdom, and the content management system’s share of these blogs is on the rise.
• Expand2Web 016: Why Content Is King!
  [April 23, 2013] Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. Podcast: Play in new window | Download (28.8MB) In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how [...]
• 40+ Definitions To Describe Content
  [April 2, 2013] With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
• Who Should Own Content Marketing In Your Organization?
  [March 11, 2013] Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on:
• Common Content Marketing Mistakes To Avoid
  [February 19, 2013] You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Here are three kinds of mistakes we see content [...]
• Q&A About Content Marketing In 2013
  [January 29, 2013] For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess advanced knowledge in those areas. That’s not unreasonable, since running a business involves more than keeping up with the latest internet marketing best practices.
• How To Create A Total Content System
  [January 8, 2013] As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. I’ve said this many times over the last few [...]
• Does Your Audience Write Your Blog? They Should.
  [December 11, 2012] Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that!
• Google’s Consumer Barometer: New Tool for Your Content Marketing Toolbox
  [November 26, 2012] How are your potential customers finding your products? Do they do their research online or offline (or a combination of both)? Do they use mobile devices, or do they use their laptops or desktop computers?
• 2013 Content Marketing Statistics
  [November 6, 2012] Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers:
• The Active Cycle of Content
  [October 16, 2012] Some five years ago I wrote a post with a similar title and extolled the virtues of producing content strategically and in multiple formats.
• Content Marketing and SEO: You Can’t Have One Without The Other
  [September 24, 2012] Content marketing activities (such as content creation) take up a significant amount of B2B marketers' time, according to a new report from Optify. Nearly 40% devote up to 15 hours a week to content marketing, while a further 30% spend up to 30 hours a week on content efforts.
• 10 Questions Your Content Marketing Operations Must Answer
  [September 4, 2012] The single most important thing to remember about the state of marketing right now is that it's just as much about the reinvention of your marketing strategy as it is about the transformation of your marketing operations. To guide you along the path to improving I offer actionable tips in the form of 10 questions you must answer as you begin deploying social media and content marketing in your organization. By no means is this an exhaustive list, just 10 to get you started.
• How many pages are on your Web site?
  [August 14, 2012] Now, those of you running small Web sites may be snickering at this point-you know how many pages you have, for Pete's sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can't pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won't know how many they hope to see in search engine indexes.
• How to build a massively valuable blog, using a more human approach!
  [July 24, 2012] A reader emailed me today with a great question. If you are interested in Content Marketing or blogging and want to know how I built my blog, you will find this really useful. So, here's what Sally asked:
• Content Marketing: Curation, Repurposing & Collective Social Wisdom
  [July 3, 2012] One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, "reimagine" content. This is a topic we've covered many times in the context of SEO, PR and blogging.
• Every Good Content Strategy Starts With Having an Actual Strategy
  [June 19, 2012] As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed toImportance of strategy in content marketing manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website's content.
• Let Your B2B Content Run Free?The Case Against Gating
  [June 5, 2012] Yesterday, in this very space, my friend Ruth Stevens made the case for "gating content"-placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as "leads." Ruth agrees that intelligent people can disagree on this one, so I am glad that she holds out the possibility that I might be intelligent, because I definitely disagree.
• Computers May Not Replace Human Writers, As Long As Perspectives Exist
  [May 22, 2012] There are companies currently providing machine-generated content to various sites and businesses - articles created by machines rather than humans. Some wonder if the future of journalism is auto-generated content, and if journalists will be out of jobs because of it.
• Post-Penguin Content Tips From Google
  [May 8, 2012] Marc Ensign published a good blog post about staying on good terms with Google, in the post-Penguin world. There are plenty of posts out there on this topic. I've seen a fair amount of pretty good ones, but this one might be worth paying particular attention to.
• 3 Ways to Repurpose Old Content to Create New Premium Products
  [April 24, 2012] One of the biggest questions many bloggers ask is how to monetize their blog. Search for that on Google, for example, and you'll get over four million results.
• What Really Matters With Content Marketing?
  [April 10, 2012] In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I've heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest and consideration by consuming useful content discovered through social channels and published by the brand.
• Digital Coupons as Real Time Conversion Content
  [March 20, 2012] Coupons have been with us for a very long time. In fact, they remain one of the last vestiges of the offline print conversion realm. While many offline lead conversion tactics have been rendered obsolete by inbound methods, print coupons have held up for traditional coupon shoppers.
• Promoting Your Electronic Goods: 5 Best Practices for Online Content Creators
  [March 7, 2012] The world of cheaper and cheaper software programs, hardware and computing memory has given tens of millions of people the option to write and self-publish books, create videos, music and instructional audio. If you have anything at all to say, there is a good possibility that you can manage to get it down in a concrete enough layout to sell, and if it is superb material, there is an audience for it.