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10.31.06
Choosing The Best System For Managing Your Website Content
 By
Lynette Chandler
Just when you think you understand the content publishing trend of the day, here comes another one to mess up your plans.
If you're frustrated, confused and don't know how to fit everything or if you even should. It's not easy coming up with a web content publishing management strategy. It's something I struggle with from time to time as well.
I believe it's a personal choice. All these are just different methods of publishing your content. There are some key questions you might want to consider.
What is your audience most predisposed to?
The reason we publish web content is so people will find, it, read it, use it and hopefully generate a sale for your products. It doesn't matter which is the best format but what is best for your audience. Which content format do they respond most to? Are they highly mobile people, always on the road? Do they prefer reading to listening? Are they technically savvy enough to understand how to use an RSS reader? If you don't know, ask them.
You'll naturally have a hodge podge of answers and sometimes even after asking, the result is not always clear. Overall, written content still triumphs over multimedia for several reasons. People cannot scan an audio or video file so if they want just one piece of information from that hour long recording, they are forced to find an hour of their time that they may not be willing to give. Why are you building that site?
How do you picture your website?
For example, if you start a site answering 'questions about coaching' then a blog would be an ideal type of publishing to use because you can easily publish the questions and answers. Blogs are perfect for sites like product reviews, launch updates, deal of the day, news and event reporting and FAQ's. You can always use a blog and articles as a compliment to existing sites.
Other sites especially those built for educating and dispensing information would be better off with a regular article based site. While you can use a blog as a content management tool for your articles, a regular website offers much more control when you're trying to optimize each web page individually. True, you can optimize a blog however, overall I find it's easier to optimize a website.
Relevance
This is where a good long look at your overall business helps. Some people build sites in all kinds of niches, from gadgets to babies. Others, find their niche and build upon it by creating different sites related to that niche. Example, the main business is coaching. They have one site on coaching FAQ's, one for coaches, one for life and balance articles for a working mother and so on. If your business is structured like the latter, it's going to be a lot easier for you to figure out which approach you should go for.
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About
the Author:
Lynette Chandler helps entrepreneurs
recognize and apply the power of technology to their marketing.
Discover how web conferencing can work for your business today
at http://www.webconferencingworks.com
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