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03.02.09 Improve Enterprise Content Management With ECM3  By Manoj Jasra Enterprises striving to align their business and technology efforts for improved Enterprise Content Management (ECM) can now assess their existing readiness and guide their ECM roadmap going forward, using the ECM Maturity Model ("ECM3"). The model was jointly developed by leading consulting firms Wipro Technologies, Hartman Communicatie, and Smigiel Consulting Group, along with independent analyst company CMS Watch, and released under creative commons today. Enterprises must manage ever-increasing volumes of content and address related challenges such as: mitigating legal and compliance risk; following storage, archiving and disposition policies; reducing paper usage; and more. This requires planning and developing a comprehensive strategy for effectively deploying of ECM systems. However, CIOs typically have difficulty juggling the complex human, information, and systems aspects of ECM. The ECM Maturity Model provides a structured framework for setting priorities to address these challenges. "Like all maturity models, it is partly descriptive and partly prescriptive," notes CMS Watch Principal, Alan Pelz-Sharpe. "You can apply the model to audit, assess, and explain your current state, as well as inform a roadmap for maturing your enterprise capabilities." Shridhar Rajgopalan, Global Head of the Portals and Content Management Practice at Wipro says, "In today's cost-sensitive environment, it is important to follow a model which helps enterprises identify, prioritize, and implement the initiatives that give them maximum value for money. This maturity model will help organizations in achieving this."
The model suggests graded levels of capabilities ranging from rudimentary information collection and basic control, through increasingly sophisticated levels of management and integration, finally resulting in a mature state of continuous experimentation and improvement. Key features of the model include: • ECM3 proposes thirteen dimensions of maturity (ranging from "IT Expertise" to "Content Findability"), across five maturity levels • ECM3 provides detailed descriptions of the five maturity levels, along with hypothetical narrative examples of organizations residing at each level The Enterprise Content Management Maturity Model can be downloaded at http://www.ecm3.org/ under a Creative Commons license. Comments About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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