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06.17.09
FatWire Named Leader In Customer-Centric Web
 By Manoj Jasra
FatWire Software today announced that it has been named as a Leader in the Forrester Wave: Web Content Management for External Sites, Q2 2009. FatWire was cited as a vendor providing "business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well."
According to the report, "FatWire has a strong vision for supporting the next phase of the consumer-centric Web." The report continues, "FatWire has enhanced its position with community and collaboration functionality. FatWire has augmented its persuasive support - including existing personalization and analytics capabilities - with the release of modules for community and collaboration, content integration, and delivery to mobile devices."
The report notes that FatWire is a leader "with a rich array of WCM components" and "remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing. In addition, [FatWire] focuses on enabling business users and marketers - rather than IT staff - to manage content and administer websites via graphical user interfaces and intuitive tool sets."
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FatWire was one of 10 vendors evaluated by Forrester for the Web Content Management for External Sites Wave report. Forrester's comprehensive Wave methodology assesses the strengths and weaknesses of each vendor's solution using a combination of hands-on lab evaluations, vendor surveys, product demonstrations, and client interviews. In the process, each vendor product is evaluated against 115 different criteria.
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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.
Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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