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01.05.10 Enterprise Content Management Receives Most ROI From Collaboration  By Bill IvesI recently received a review copy of the Forrester report on ECM investment projections. Stephen Powers and his team surveyed 170 knowledge managers with decision-making roles in enterprise content management about their plans for the coming year. The team found that 72% of respondents said their organizations plan to increase ECM use or the number of ECM deployments in the next 12 months, while only 4% of organizations plan to scale back ECM use or number of deployments. It is good to see that organizations will continue a steady investment in ECM. More interesting from the enterprise 2.0 perspective, 61% cited content sharing as the most important driver for investment in ECM. Other top drivers include compliance (51%), improved search (45%). This makes sense and fits the enterprise 2.0 paradigm of transparency and collaboration. It also reflects the continued concern over regulation and associated compliance and search certainly plays a large role in compliance. I have seen much progress made in the search space and the enhancement of enterprise collaboration suites so these investments are becoming more attractive. The report suggested than the role of collaboration will only increase. The report when on to say that while enterprises desire an end-to-end ECM suite that covers all content needs, in actuality they continue to have multiple ECM point products and/or suites in place. More than half have over 3 vendors in place. The report predicted than there will be more ECM integrations to compensate for the hybrid environments. Return on investment (ROI) remains an issue as a majority of firms can't prove ROI. This may make approval for ECM investments more difficult. However, these investments continue to improve knowledge worker productivity, at least in terms of output, as the amount of content enterprises produce continues to increase. There is much more in the report and you can find it at the Forrester site. Comments About the Author: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog. |
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