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02.16.10 Adding More SEO To Your Content Management System  By Michael GrayAs you know I'm a big fan of the Wordpress platform. Although it's not the most optimal platform, there's no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to test a new service/plugin for Wordpress, one that was designed to help you do a better job of optimizing your posts. Scribe SEO is plugin that works with Wordpress to analyze your posts, give you information about them, and make suggestions about improving your post from an SEO Perspective. If you're using Thesis, the plugin interfaces without a hitch. While I haven't tried it, I understand it also works with the Hybrid and Headway themes as well. If you aren't using either of those themes, that's fine. You'll just need the All in One SEO plugin. So here's what Scribe SEO does …  Your post is ready to be analyzed by ScribeSEO Once you've finished writing your post, the plugin checks to make sure you've written an optimized version of your title in the custom title field. Want the title to be the same? That's OK, but you'll have to copy/paste it down below. It then checks to see if you've written a meta description. Yes, I know the meta description is not a part of the ranking algo, but your meta description is what appears under your page title in the SERP's and writing a click-enticing meta description is good thing. If you don't think Google is using click tracking data, you might want to reconsider. Last, it checks to see if you've got content for the post. Once everything is set you'll see three green arrows like in the screen shot to the right and the analyze button will "turn on." Hit the button and the process will start. For this write-up, I'll show data from an old post. Before we dive in, let's do a common sense review. Just because a computer program tells you to do something doesn't mean you should turn off your brain and blindly do it; use some common sense. Sometimes you'll do something "wrong" on purpose. If you are breaking the rules intentionally and are fully aware of what you are doing and why, feel free to ignore the suggestions. Remember that just because Google and your GPS tell you to go a certain way doesn't always mean it's the right way to go. Always use your noodle. Ok, so here's a sample of the information you'll get back from Scribe SEO: Continue reading this article. About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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