Cisco Acquires CMS Provider

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September 01, 2010

Cisco Acquires CMS Provider

By Mike Sachoff

Cisco has acquired ExtendMedia, a provider of software Content Management Systems that manage video content via monetization for pay media and ad-supported business models.

ExtendMedia will enable Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video.

"As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group.

"ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices."

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