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[2005-06-29] Building Websites with Articles
I've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking people out.
[2005-06-29] Relevance of Relevant Content
Search engines actively and regularly seek new content. As more and more search engine algorithms evolve into complex, human-centric logics, they seek content that is relevant to the search conducted by the surfer. They also want to present freshly updated content to their users. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it.
[2005-06-20] The Two Fundamental Skills of Web Writing
Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.
[2005-06-13] Hiring a Great Copywriter Can Be a Challenge
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the "total marketing piece"- because copy is only a part of the ad, brochure, website, or flyer.
[2005-06-08] Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-Sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you.
[2005-06-06] Why It Matters To Focus On Your Reader
There are those who see websites as acts of creation separate from the people who will visit those websites. There are those who see people and create websites to meet these people's needs.
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