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[2005-08-29] Metrics That Make the Case for Quality Content
The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a fast transaction and a significant volume of people.
[2005-08-16] The Copyright Debate and RSS
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.
[2005-08-15] Web Content Barn Blasted by Shotgun Software by Article Marketers
As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories about the value of web content.
[2005-08-15] Bugaboos of Article Marketing in Web Content Management Systems (CMS)
One of the most common blunders by those using article marketing to distribute free reprint articles is to include periods after domain names at the end of sentences.
[2005-08-10] Turning Visitors Into Customers – SES
One of the oldest questions in sales is how to convert visitors into buyers. This question applies to any type of business, whether a car dealer or an ad agency or a great online store with some really groovy products. Chris Richardson attended the session and did a few conversions of his own.
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