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[2010-03-30] Open Text Addresses Mobile Content Management
Enterprise content management specialist Open Text Corporation has branched out into the world of mobile devices. Open Text Corporation announced last week that it will sell mobile applications in the hopes of letting people increase their productivity.
[2010-03-16] Understanding The Key Differences Of Copywriting And Webwriting
I got excited about his panel because it seemed to speak to me specifically, and sure enough, it really delivered. The panel concentrated on two aspects of web writing, first is to explore writing web content, and secondly how to write web content for a living. For the purposes of this post, I'll be concentrating on the first aspect because it is a little more applicaple to our audience.
[2010-03-02] Making Dynamic Messaging Over Multiple Channels Easier
Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
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