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CMS Vendors Try Web 2.0 Approach To Social Software
By Manoj Jasra
Expert Author
Article Date: 2008-06-24
Traditional Web CMS vendors are increasingly touting their "Web 2.0"-style interaction services, but enterprises looking to roll out comprehensive social computing services will likely need to bring other tools into the mix, according to research released today at the Gilbane Conference by CMS Watch.
"The good news is, nearly all Web CMS vendors are 'socializing' the experience around enterprise websites and intranets by adding various engagement features such as blogs, tag clouds, forums, and more to their products," said CMS Watch founder, Tony Byrne.
"Where they tend to come up short is when you want to extend into broader forms of Social Networking and Collaboration." For that, you'll likely need additional technologies purpose-built for those services,argued Byrne. In the recent release of The Web CMS Report 2008, CMS Watch interviewed customers around the globe to evaluate forty different solutions.
CMS Watch found: - Profiles and Collaboration are emerging as key Social Software services at a time when most Web CMS products focus on information-oriented Publishing and Discussion facilities.
- Web CMS vendors can relatively easily replicate blog functionality, but many customers still prefer the simplicity of standalone blog tools and services, and not all Web CMS vendors can deal effectively with comment/trackback spam on public-facing blogs.
- Similarly, most Web CMS tools possess sufficient editorial and versioning facilities to enable wiki services. Yet, standalone wiki tools typically perform better at creating new pages, re-organizing and refactoring discussions, and outputting compound wiki entries into printable documents.
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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.
Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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