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CMS Vendors Try Web 2.0 Approach To Social Software

By Manoj Jasra
Expert Author
Article Date: 2008-06-24

Traditional Web CMS vendors are increasingly touting their "Web 2.0"-style interaction services, but enterprises looking to roll out comprehensive social computing services will likely need to bring other tools into the mix, according to research released today at the Gilbane Conference by CMS Watch.

"The good news is, nearly all Web CMS vendors are 'socializing' the experience around enterprise websites and intranets by adding various engagement features such as blogs, tag clouds, forums, and more to their products," said CMS Watch founder, Tony Byrne.

"Where they tend to come up short is when you want to extend into broader forms of Social Networking and Collaboration." For that, you'll likely need additional technologies purpose-built for those services,argued Byrne.
In the recent release of The Web CMS Report 2008, CMS Watch interviewed customers around the globe to evaluate forty different solutions.

CMS Watch found:
  • Profiles and Collaboration are emerging as key Social Software services at a time when most Web CMS products focus on information-oriented Publishing and Discussion facilities.

  • Web CMS vendors can relatively easily replicate blog functionality, but many customers still prefer the simplicity of standalone blog tools and services, and not all Web CMS vendors can deal effectively with comment/trackback spam on public-facing blogs.

  • Similarly, most Web CMS tools possess sufficient editorial and versioning facilities to enable wiki services. Yet, standalone wiki tools typically perform better at creating new pages, re-organizing and refactoring discussions, and outputting compound wiki entries into printable documents.
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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