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Cost Effective Content Management Alternatives
By Manoj Jasra
Expert Author
Article Date: 2008-10-07
Enterprise Content Management (ECM) technology buyers are under pressure to cut costs and justify expenses at a time when small and mid-market vendors are now providing less expensive alternatives to larger ECM vendors.
Enterprises typically use ECM technology to automate manual processes and reduce information redundancy, thereby improving efficiency while reducing staff and infrastructure costs.
This analysis stems from research CMS Watch conducted for its recently released "ECM Suites Report 2009," which evaluates forty ECM solutions head-to-head.
"ECM technology buyers are in a unique position," notes Alan Pelz-Sharpe, lead analyst for the report. "ECM provides many opportunities for cutting real costs, while marketplace evolution continues to make such technology more and more affordable," adds Pelz-Sharpe. As part of The ECM Suites Report 2009, CMS Watch released the newly updated "ECM Suites Cross-Check(tm)" diagram - offering a buyer-oriented risk assessment of the ECM marketplace. The diagram specifically addresses vendors' evolution as it relates to product development, providing an overall marketplace assessment.
Specifically, the chart suggests that: - Market leaders continue to represent the highest risk to buyers in terms of product stability and corporate change (IBM, EMC, Microsoft), due to continued rapid development of new product features and the difficulty of digesting acquired assets
- Mid-market and small specialist vendors today typically represent a lower risk in terms of both product and corporate stability (e.g., Hyland, Saperion, EVER, Laserfiche, Xythos, ISIS, and KnowledgeTree, among others)
The ECM Suites Report 2009 is available for purchase online from CMS Watch (http://www.cmswatch.com/).
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
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