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Sharepoint Integration With CMS

By Manoj Jasra
Expert Author
Article Date: 2008-10-14

Many Web Content Management Systems (CMS) vendors have spent the last year trying to differentiate on SharePoint integration, but the results have been mixed, according to new research from CMS Watch, an independent analyst firm that evaluates content technologies.

This conclusion stems from the most recent release of The Web CMS Report 2009, in which CMS Watch interviews web content management customers around the globe to evaluate forty solutions in the marketplace.

Many Web CMS vendors -- including RedDot, FatWire, Immediacy, and others -- have responded this year with new or updated "connectors" that enable web publishers to access documents in SharePoint's repository.

However, these connectors vary widely in scope and functionality. Some are bi-directional, while others are not, and not all can access SharePoint libraries as well as SharePoint lists. "A prudent customer comes to the table with specific requirements and test plans here," explained CMS Watch founder Tony Byrne.

CMS Watch also found:
  • Other .NET-based CMS suppliers are thriving. In addition to Sitecore, Ektron, GOSS, Immediacy, and others, CMS Watch has begun coverage of Telerik and the open source DotNetNuke platform.

  • As more CMS vendors focus on interactivity management and dynamic page delivery, customers still report pervasive challenges deploying friendly URLs and accessible, search-optimized HTML code.

  • Some CMS vendors are renewing their emphasis on vertical industry solutions. "This is not a new phenomenon, but we're seeing it particularly among the larger 'ECM' vendors, who frequently cannot compete effectively on their Web CMS technology alone," commented CMS Watch Analyst, Kas Thomas
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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