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What Will Shape Content Technologies In 2009?
By Manoj Jasra
Expert Author
Article Date: 2008-12-16
2009 will bring significant changes to content technology marketplaces, according to research released by independent technology evaluation company, CMS Watch. CMS Watch reports and online education prepare technology buyers for successful implementations.
"Obviously the economic slump will continue to influence buyers and vendors,"observed CMS Watch founder Tony Byrne, "but other technology developments -- including the rise of mobile analytics and a new version of MS SharePoint -- will also significantly affect enterprise calculations." In an article today, CMS Watch detailed twelve predictions. Find the full article at http://cmswatch.com/Features/189. CMS Watch principal Alan Pelz-Sharpe discusses the predictions at http://youtube.com/watch?v=m2b3MeCfDHc.
1. Open source Enterprise Content Management (ECM) players get an initial boost
2. Office14 casts long shadow on SharePoint
3. "Taxonomies are dead. Long live meta data!"
4. Regulatory-compliance concerns reignited
5. Renewed interest in pro-active e-discovery
6. SaaS vendors expand offerings
7. Oracle falls behind in battle for knowledge workers
8. New emphasis on application search
9. Social computing diffuses into the Enterprise
10. Mobile and multimedia web analytics become key requirements, disrupters
11. Long-awaited consolidation comes to the WCM space
12. Buyers remain in driver's seat
CMS Watch principal Theresa Regli added, "The last two predictions are somewhat related -- we're counseling buyers to negotiate aggressively, and some vendors will endure eroding cash flows better than others."
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
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