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Improve Enterprise Content Management With ECM3
By Manoj Jasra
Expert Author
Article Date: 2009-03-02
Enterprises striving to align their business and technology efforts for improved Enterprise Content Management (ECM) can now assess their existing readiness and guide their ECM roadmap going forward, using the ECM Maturity Model ("ECM3"). The model was jointly developed by leading consulting firms Wipro Technologies, Hartman Communicatie, and Smigiel Consulting Group, along with independent analyst company CMS Watch, and released under creative commons today.
Enterprises must manage ever-increasing volumes of content and address related challenges such as: mitigating legal and compliance risk; following storage, archiving and disposition policies; reducing paper usage; and more. This requires planning and developing a comprehensive strategy for effectively deploying of ECM systems. However, CIOs typically have difficulty juggling the complex human, information, and systems aspects of ECM.
The ECM Maturity Model provides a structured framework for setting priorities to address these challenges. "Like all maturity models, it is partly descriptive and partly prescriptive," notes CMS Watch Principal, Alan Pelz-Sharpe. "You can apply the model to audit, assess, and explain your current state, as well as inform a roadmap for maturing your enterprise capabilities."
Shridhar Rajgopalan, Global Head of the Portals and Content Management Practice at Wipro says, "In today's cost-sensitive environment, it is important to follow a model which helps enterprises identify, prioritize, and implement the initiatives that give them maximum value for money. This maturity model will help organizations in achieving this."
The model suggests graded levels of capabilities ranging from rudimentary information collection and basic control, through increasingly sophisticated levels of management and integration, finally resulting in a mature state of continuous experimentation and improvement.
Key features of the model include: - ECM3 proposes thirteen dimensions of maturity (ranging from "IT Expertise" to "Content Findability"), across five maturity levels
- ECM3 provides detailed descriptions of the five maturity levels, along with hypothetical narrative examples of organizations residing at each level
The Enterprise Content Management Maturity Model can be downloaded at http://www.ecm3.org/ under a Creative Commons license.
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
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