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Cisco Acquires CMS Provider
By Mike Sachoff
Staff Writer
Article Date: 2010-09-01
Cisco has acquired ExtendMedia, a provider of software Content Management Systems that manage video content via monetization for pay media and ad-supported business models.
ExtendMedia will enable Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video.
"As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group.
"ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices."
ExtendMedia's CMS software, which will integrate with Cisco's current IP video offerings, will be a core component of Cisco's next-generation video architecture. Together, Cisco and ExtendMedia will enable service providers to deploy a next-generation, end-to-end video architecture that delivers a consumer experience with access to any content, over any network, on any device.
Financial terms of the transaction are undisclosed. The acquisition is subject to various standard closing conditions and is expected to be complete in the first half of Cisco's fiscal year 2011. Upon the close of the acquisition, the majority of the ExtendMedia team will be integrated into Cisco's Service Provider Video Technology Group. The ExtendMedia Sales and Professional Services teams will integrate into the Cisco Sales and Advanced Services organizations.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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